Iron Man vs Real Steel: Oracle vs Microsoft in the Movies

Entertainment is a metaphor for business – and our hope for the future. It’s hard to watch a big film any more and not see all the product placement. I took my teenage daughters to see Real Steel this evening and my 15-year-old started counting the product names out loud. She stopped at about 20 brands when the people behind us started getting annoyed.

Remember Iron Man 2 last year? The Oracle name placement was way over the top.

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