How to Assign Pro Licenses to a Power BI Tenant

This is a question that comes up all the time. Power BI licensing is not complicated but a common challenge is that the person who sets up a new Power BI subscription and tenant within an organization is often not the same person who manages Office 365 or Azure service licensing for the organization. I’ve consulted on projects for several organizations where folks just didn’t know who to talk to or how to proceed after testing the water with Power BI. After setting up a new subscription, IT professionals and business data analysist often don’t know how to license Power BI for company use and share reports and datasets with others in the organization.
This post will show you how licenses are assigned to users and, more importantly, what to request from your support desk or administrators who may be unfamiliar with Power BI and Office 365 user licensing. Keep reading for background information about why this is important and necessary.